“Never look back unless you are planning to go that way”
Henry David Thoreau
Media planning entails sourcing and selecting optimal media platforms for each rescue. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.
"We can't buy fans and we can't schedule our commercials into the consciousness of our fans. Rather, we must speak with clear intent and respect the boundaries of the relationship."
Judy Franks, The Marketing Democracy
We’re leaders in mixed media strategies. We carefully place media to help a rescue execute their campaigns in a way that fosters meaningful connections with their consumers and their city. We drive results for each rescue by mixing a little process, with a few tools and lots of talent, critical thinking and customer service.