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“Identity is cause; 
brand is effect.”

Larry Ackerman

Our branding process involves creating a unique name and image for your rescue or service in the consumers' mind, mainly through multi platform advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal donors, followers and adoptions.


“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

Ginerocity develops a strategy for our rescues that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right media mix in order to achieve the maximum potential and sustain the business. A solid well formed marketing strategy is the foundation of a marketing plan.

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