BRANDING
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“Identity is cause;
brand is effect.”
Larry Ackerman
Our branding process involves creating a unique name and image for your rescue or service in the consumers' mind, mainly through multi platform advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal donors, followers and adoptions.
STRATEGY
Dog
Dog
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“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
Ginerocity develops a strategy for our rescues that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right media mix in order to achieve the maximum potential and sustain the business. A solid well formed marketing strategy is the foundation of a marketing plan.